IAB UK A ranar Talatar da ta gabata ne ya gabatar da sakamakon binciken Nazarin Kasuwancin Waya na shekara ta VI. Wannan rahoto, wanda kungiyar ta shirya Hukumar Wayar hannu tare da haɗin tare da The Cocktail Analysis, yana ba da cikakken bayyani na abubuwan da suka fi dacewa da juyin halitta wayar hannu a kasuwar yau.
El binciken tsaya a waje gagarumin ci gaba wanda ke nuna yadda masu amfani ke da alaƙa da na'urorin hannu. Misali, mutane da yawa suna amfani da wayoyin hannu don bincike bayanin samfurin, kwatanta farashin kuma karanta bita kafin yin sayayya. Bugu da kari, an lura cewa kusan rabin masu amfani (45%) sun kammala hada-hadar kasuwanci daga wayoyin hannu a cikin shekarar da ta gabata. Wani muhimmin binciken shine cewa 90% yana amfani da wayar hannu yayin kallon talabijin, tare da a 25% amfani da shi azaman kayan aikin hulɗa akan hanyoyin sadarwar zamantakewa ko aikace-aikacen saƙo.
Tattaunawa game da ƙarshen Nazarin Kasuwancin Kasuwanci na shekara-shekara na VI
# 1 - Kayan fasaha da haɗin kai
Kayan fasaha a Spain na ci gaba da nuna ci gaba mai ban mamaki:
- El 87% na masu amfani da Intanet sun mallaki wayar hannu, mai wakiltar a 56% na jimlar yawan mutanen Spain. Daga cikin matasan na 18 zuwa 25 shekaru, wannan adadi ya kai 95%, alhali a cikin manya na 46 zuwa 55 shekaru ya kai ga 80%.
- Samsung yana jagorantar kasuwa tare da shigar da kashi 38%, sai Apple (13%), Sony (12%) da LG (10%). Dangane da tsarin aiki, Android mamayewa tare da mamayewa 79%, sai kuma iOS (13%) da Windows (4%).
- Amfani da Allunan ya kuma girma sosai, tare da a 57% na masu amfani da Intanet suna amfani da su kullum, suna ƙarfafa su azaman kayan aiki masu mahimmanci don amfani da dijital.
# 2 - Shiga Intanet
Amfani da na'urorin tafi da gidanka a matsayin babbar hanyar shiga Intanet wani tsari ne mai ƙarfi:
- Masu amfani Suna ciyar da matsakaicin sa'o'i 2 a rana suna haɗin Intanet ta wayoyinsu. Hanyoyin haɗin 4G sun riga sun wakilci 25% na kasuwa, yana nuna ingantaccen ci gaba a cikin sauri da ingancin hanyoyin sadarwar wayar hannu.
- Shiga ta hanyar aikace-aikace ya shahara kamar yadda ake amfani da masu binciken gidan yanar gizo: da 70% masu amfani suna amfani da hanyoyi guda biyu don kewayawa.
- Ayyuka kamar saƙon take (77%), da imel (70%) da kuma shafukan sada zumunta (63%) Suna ci gaba da kasancewa masu ɗaukar nauyi yayin amfani da na'urorin hannu.
# 3 - Talla ta wayar hannu: imel da nuni
Tallace-tallacen wayar hannu yana samun shahara a tsakanin masu amfani:
- El 83% na masu amfani da Intanet suna duba imel ɗin su daga wayar hannu aƙalla sau ɗaya a mako, kuma a 50% duba imel na talla kullum.
- Daga cikin waɗanda suka buɗe imel ɗin tallatawa akan wayar hannu, ɗaya 30% Kuna sake komawa gare su daga babban allo don kammala shawarar siyan ku.
- Shahararrun tsarin talla tasiri Su ne waɗanda ke ba da rangwamen kai tsaye ko turawa zuwa takamaiman shafuka tare da ƙarin bayani game da samfurori da ayyuka.
# 4 - Ayyuka
Aikace-aikacen wayar hannu sun kafa kansu azaman hulɗa da kayan amfani:
- WhatsApp ne ke jagorantar martabar aikace-aikacen mafi amfani, tare da shigar azzakari cikin farji na 70% tsakanin masu amfani, sai Facebook (50%) da Instagram (26%).
- Girman dandamali kamar YouTube e Instagram ya kasance mai mahimmanci, yana ƙarfafa kansa a matsayin tunani don samun damar abun ciki na audiovisual da cibiyoyin sadarwar zamantakewa daga na'urorin hannu.
- A cikin sashin aikace-aikacen sana'ar lantarki, an lura da karuwa mai yawa, wanda ya haifar da yarda da sauƙi na ƙaddamar da ma'amaloli.
# 5 - Allo na biyu
Allon na biyu wani yanayi ne wanda ya sake fayyace amfani da multimedia:
- 90% na masu amfani da Intanet suna amfani da wayar hannu yayin kallon talabijin, da 79% yana amfani da allunan don ayyukan lokaci guda.
- Social networks da imel Su ne mafi yawan ayyukan da ake yi a layi daya da talabijin.
- Un 26% na masu amfani suna yin tsokaci akan hanyoyin sadarwar zamantakewa ko aikace-aikacen saƙon nan take game da abun cikin talabijin yayin da suke cinyewa.
# 6 - Sayi
An haɗa wayar hannu azaman kayan aiki mai mahimmanci don yanke shawara:
- El 90% na masu amfani da Intanet suna amfani da wayar hannu don nemo bayanan da ke tasiri ga shawarar siyan su, kamar fasali, farashi da ra'ayoyin wasu masu amfani.
- El 45% na masu amfani sun yi siyayya kai tsaye daga na'urar tafi da gidanka, suna mai da hankali kan sassa kamar nishaɗi, balaguro, kayan kwalliya da kayan lantarki.
- Duk da wannan, biyan kuɗin wayar hannu a cikin cibiyoyin jiki ya kasance a matakin farko, tare da shiga cikin 8%, kodayake masu amfani da ke amfani da shi suna nuna babban maimaitawa.
Wannan binciken ba wai kawai yana nuna haɓakar kasuwancin wayar hannu a Spain ba, har ma da ƙarfinsa don canza yanayin halaye masu amfani da sadarwa. A cikin yanayi mai haɓaka dijital, fahimtar waɗannan abubuwan ya zama maɓalli ga dabarun kasuwanci waɗanda ke neman cin gajiyar yuwuwar abubuwan wayar hannu.