Na ƙarshe Rahoton Nazarin Wayar hannu daga Citrix, wanda ke nazarin halaye da tasirin tallace-tallace, wasanni, da cibiyoyin sadarwar jama'a na masu amfani, ya bayyana bayanai masu ban sha'awa. Daga cikinsu, binciken ya bayyana cewa 40% na bayanan wayar hannu Ana cinye ziyar cibiyoyin sadarwar jama'a. Wannan gaskiyar tana haskaka da mahimmancin ingantawa amfani da bayanan wayar hannu, tunda amfaninsa yana da alaƙa da ayyukanmu na yau da kullun.
Rahoton Citrix Mobile Analytics yana ba da haske mai mahimmanci a cikin halayyar mai amfani da wayar hannu da abubuwan da ke da alaƙa waɗanda ke ƙayyade ingancin ƙwarewa (QoE) don ayyukan bayanan wayar hannu. Wannan rahoto kuma ya bayyana wasu bayanai na sha'awa, kamar yadda isar da tallan wayar hannu ya ninka sau biyu a shekarar da ta gabata.
Shawarwari don inganta yawan amfani da bayanan wayar hannu
Daga rahoton karshe ana iya fitar da shi m ƙarshe waɗanda ke da amfani don ƙirƙira dabarun tallata kan layi kuma, musamman, don dabarun mayar da hankali kan Cinikin Waya. A ƙasa akwai abubuwan da suka fi dacewa:
#1 - Ƙara yawan amfani da bidiyo akan shafukan sada zumunta
Haɗuwa da abun ciki na bidiyo akan dandamali kamar Instagram da kuma gabatar da kayan aiki kamar Itacen inabi Twitter ya canza yadda muke hulɗa da juna cibiyoyin sadarwar jama'a. A halin yanzu, bayanan da ke cikin shafukan sada zumunta sun kasu kamar haka:
- 32% bidiyo
- 63% hotuna
- 5% rubutu
Gaskiyar ita ce abun ciki na gani babban amfani da bayanai yana nuna canji a ciki abubuwan da ake so da halaye na masu amfani. Bugu da ƙari, a matakin duniya, da cibiyoyin sadarwar jama'a cinye matsakaicin 8% na ƙarar bayanan wayar hannu yau da kullun na masu biyan kuɗi, kodayake wannan adadin ya bambanta dangane da mai aiki da yanki.
#2 - Juyin tallan wayar hannu
da tallan wayar hannu sun sami ci gaba mai yawa, wanda ya ninka ƙarfinsu idan aka kwatanta da shekarar da ta gabata. Duk da wannan haɓaka, tallace-tallacen hannu har yanzu suna wakiltar ƙasa da 2% na ƙarar bayanan wayar hannu diary. A halin yanzu, ana nuna su ga ɗaya cikin masu amfani da ashirin.
Citrix yana tsammanin cewa girman bayanan da ake iya dangantawa Tallace-tallacen bidiyo za su ƙaru sosai a cikin shekaru masu zuwa. Wannan wani bangare ne saboda dabaru irin su kunna-wasa da aka gabatar da su Facebook a cikin 2013, wanda ke ba da damar ƙarin hulɗar ruwa tsakanin masu amfani da talla.
#3 - Ci gaban wasannin hannu
Ƙara yawan amfani da wasanni na hannu ya kuma yi a gagarumin tasiri a cikin amfani da bayanai. A cewar rahoton, da 68% na masu amfani Suna la'akari da kansu "kadan jaraba" zuwa akalla wasan hannu ɗaya, yayin da 10% wasa kullum. Wannan girma ya kasance saboda uku key dalilai:
- Babban shaharar na wasanni na hannu.
- Haɗin kan abun ciki na bidiyo cikin wasannin.
- Haɓaka cikin lokacin yau da kullun da aka sadaukar don wannan aiki.
#4 - Ƙara yawan amfani da aikace-aikacen kiwon lafiya
da aikace-aikace na kiwon lafiya sun sami dacewa a cikin 'yan shekarun nan. A halin yanzu, da 52% na masu amfani amfani da wadannan apps fiye da idan aka kwatanta da lokacin da suka zazzage su. Tare da karuwar na'ura wearables irin su Fitbit da Nike+, ana sa ran waɗannan aikace-aikacen za su ci gaba da ba da gudummawa ga zirga-zirgar bayanan wayar hannu.
Ƙara yawan amfani da cibiyoyin sadarwar jama'a kuma aikace-aikacen wayar hannu yana kawo ƙalubalen sarrafa abubuwan amfani da bayanai. Aiwatar da ayyuka masu kyau na iya guje wa matsaloli kamar ƙarewar bayanai kafin ƙarshen zagayowar wata-wata. Ga wasu muhimman shawarwari:
- Yi amfani da haɗin Wi-Fi a duk lokacin da zai yiwu don guje wa amfani mara amfani na wayar hannu data.
- Kashe autoplay na bidiyo akan dandamali kamar Instagram, Facebook da Twitter.
- Sanya aikace-aikace kamar WhatsApp don kashe abubuwan zazzagewa ta atomatik na abun cikin multimedia.
- Kula da amfani bayanai ta hanyar saitunan waya ko tare da takamaiman aikace-aikace.
Bugu da ƙari, kowane mai amfani dole ne ya san su amfani kuma zaɓi tsarin bayanan da ya fi dacewa da ku bukatun.
Amfani da bayanan wayar hannu yana haɓaka koyaushe, haɓakar haɓakar cibiyoyin sadarwar jama'ada bidiyo da kuma m aikace-aikace. Wannan ba kawai yana nuna mahimmancin ingantattun ayyuka ba, har ma da buƙatar masu amfani don sarrafa su yadda ya kamata amfani. Daidaita dabarun marketing wadannan yanayi Yana da mahimmanci don ci gaba da yin gasa a cikin kasuwar dijital.