OpenAI ta koma daga damuwa zuwa aiki. Kamfanin, wanda Sam Altman ke jagoranta, ya kunna "lambar ja" a cikin gida don mai da hankali kan inganta ChatGPT bayan ci gaban da Google ya samu kwanan nan, musamman tare da samfurin Gemini 3 , ya rage fa'idar gasa ta shahararriyar chatbot.
Shawarar ta zo ne a daidai lokacin da gasar shugabanci a fannin fasahar kere-kere ta wucin gadi ta zama mai tsauri, inda Google, Anthropic, da sauran kamfanoni suka yi fice a kan hanyar OpenAI. A cikin wannan sabon yanayi, babban fifiko shine ChatGPT ta ci gaba da zama kayan aikin da miliyoyin masu amfani ke amfani da shi a duk duniya, ciki har da Turai da Spain , inda amfani da shi ya yi tashin gwauron zabi a fannin ƙwararru da ilimi.
Menene ma'anar "jan code" a cikin OpenAI?
Kalmar "lambar ja" ba wai kawai misali ba ce. A cikin takardar bayanin ciki da aka samu daga wasu kafofin watsa labarai kamar The Wall Street Journal da The Information , Altman ya bayyana wannan matakin a matsayin matakin gaggawa mafi girma don magance matsalolin dabarun kamfanin da sake tsara taswirar taswirarsa. Kafin isa ga wannan matsayi, OpenAI ta riga ta ayyana "lambar orange ," wani matakin faÉ—akarwa na farko wanda yanzu ake ganin ya wuce.
Saƙon ga ma'aikata a bayyane yake: ChatGPT yana zama babban abin da ayyukan OpenAI ke mayar da hankali a kai. Manufar ita ce a inganta ƙwarewar mai amfani a fannoni da dama: saurin lokacin amsawa, ingantaccen aminci, ikon amsa tambayoyi iri-iri, da ƙarin fasalulluka na keɓancewa , don haka mataimaki ya fi dacewa da salon kowane mutum, buƙatu, da mahallinsa.
A cewar bayanan sirri, Altman ya yi kira da a yi "turawa ta cikin gida" ta gaske, tare da tarurrukan yau da kullun tsakanin ƙungiyoyin da abin ya shafa, canja wurin ma'aikata na wucin gadi daga wasu sassan, da kuma sa ido sosai daga shugabannin gudanarwa. Manufar ita ce a cimma ci gaba da za a iya gani cikin sauri wanda zai ba su damar rage ci gaban gasar, tare da mai da hankali sosai ga abin da Google ke yi.
An ruwaito cewa Altman ya nuna cewa yana son ƙarfafa halayen samfurin - wato, yadda tsarin ke mayar da martani ga tambayoyi masu rikitarwa ko masu mahimmanci - da kuma inganta ƙwarewar samar da hotuna , wani yanki inda wasu kayan aiki ke fuskantar ci gaba mai sauri.
Matsin lamba daga Google Gemini 3 da canji a cikin ma'aunin iko a cikin tseren AI
Abin da ke haifar da "ja mai lamba" yana cikin Mountain View. Google ya ƙaddamar da Gemini 3 , wani samfurin da, bisa ga matsayi daban-daban na masana'antu, ya fi GPT-5 da GPT-5.1 kyau a cikin tunani mai zurfi, ayyukan ilimi, shirye-shirye, da gwaje-gwaje na musamman inda chatbots na AI galibi ke fama da matsaloli.
Bugu da ƙari, kamfanin ya ƙarfafa ayyukansa da kayan aiki kamar samfurin samar da hotuna na Nano Banana , wanda ya sami karɓuwa cikin sauri kuma ya bazu a shafukan sada zumunta a cikin 'yan watannin nan. Duk waɗannan sun haifar da ƙaruwa mai yawa a cikin masu amfani a cikin tsarin Gemini.
A cewar bayanan Google, manhajar Mataimakinsa ta karu daga masu amfani da ita miliyan 450 a kowane wata a watan Yuli zuwa miliyan 650 a watan Oktoba. A halin yanzu, rahotannin zirga-zirga daga majiyoyi kamar Similarweb sun nuna cewa, a cikin shekara guda kacal, kason kasuwar ChatGPT a cikin AI mai samar da bayanai ya ragu daga kusan kashi 87% zuwa kusan kashi 74%, yayin da kason Gemini ya tashi daga kashi 6% zuwa kashi 13% na zirga-zirgar ababen hawa a wannan bangaren.
ChatGPT ta riƙe adadi mai yawa: OpenAI ta ba da rahoton cewa masu amfani da ita miliyan 800 suna amfani da wannan sabis ɗin a kowane mako, kuma wasu bincike sun sanya jimillar masu amfani da shi ya kai kusan miliyan 850. Duk da haka, ƙimar ci gaban Google ta haifar da damuwa ga kamfanin Altman, wanda ke ganin gibin yana raguwa kuma injin bincike yana amfani da babban tushen masu amfani da shi da haɗa su cikin manyan samfuran kamar Gmail, Docs, YouTube, da Android.
Masu sharhi kan masana'antu sun nuna cewa yayin da OpenAI ta zaɓi ƙaddamar da samfura cikin sauri daga 2022, Google ta zaɓi hanyar "sannu a hankali amma mafi aminci", tana kunna "maɓallin ja" lokacin da ChatGPT ta bayyana kuma cikin nutsuwa tana shirya ƙaddamar da samfuran Gemini da suka fi girma. Wannan dabarar ta fara yin amfani kuma tana tilasta wa OpenAI ta mayar da martani.
Sake tsarawa na cikin gida: ayyukan da ake riƙe don mayar da hankali kan ChatGPT
Amsar OpenAI ta ƙunshi sake duba albarkatunta sosai . Rubutun Altman ya nuna cewa za a dakatar da ayyuka da dama don 'yantar da albarkatun fasaha da na ɗan adam waɗanda za su mayar da hankali kawai kan juyin halittar ChatGPT.
Daga cikin shirye-shiryen da za a dage akwai wakilan AI don ayyuka na musamman, kamar yin siyayya ta yanar gizo ta atomatik, ayyukan da suka shafi lafiya, da kuma ƙarin mataimakan sirri na ci gaba. Aikin mataimaki na musamman na ChatGPT Pulse , wanda aka tsara don samar da sabuntawa na yau da kullun da aka tsara don bukatun kowane mai amfani, shi ma zai ragu.
Wani ɓangaren da abin ya shafa shi ne gabatar da talla a cikin ChatGPT . A cikin 'yan makonnin nan, akwai alamun cewa OpenAI tana shirin tura tallace-tallace a cikin chatbot, wata hanyar samun kuɗi da ke haifar da farin ciki amma kuma damuwa game da ƙwarewar mai amfani da sirri. Da yake "lambar ja" tana aiki, an dage waɗannan tsare-tsaren na ɗan lokaci don fifita ingancin babban samfurin.
Har ma da wasu ci gaba masu girma, kamar wakilai masu zaman kansu waɗanda ke iya yin ayyuka masu sarkakiya kusan ba tare da wani sharaɗi ba ko ayyukan na'urorin AI, suna ɗaukar matsayi na baya, a cewar bayanan da aka tattara. Umarnin a bayyane yake: mayar da hankali kan duk albarkatun da ake da su don ƙarfafa abin da ke riƙe da martabar kamfanin a yanzu.
A lokaci guda, an yi nuni ga wani samfurin ciki mai suna "Tafarnuwa ," wanda aka ruwaito yana aiki da kyau a ayyukan coding da tunani. Duk da cewa cikakkun bayanai ba su da yawa, zai dace da dabarun hanzarta haɓaka samfuran ƙarni na gaba waɗanda za su iya yin gogayya da Gemini 3 da kuma sabbin nau'ikan Claude, tsarin Anthropic.
Kudi, tsarin kasuwanci, da gaggawar yin monetize AI
Sauyin dabarun ba wai kawai batun martabar fasaha ba ne. OpenAI tana aiki ne a cikin wani tsari na kuɗi mai matuƙar wahala, tare da tsada mai yawa ga cibiyoyin bayanai , amfani da wutar lantarki, da kuma wutar lantarki don horarwa da amfani da manyan samfuranta.
Rahotanni da dama, ciki har da bayanai na farko daga Jaridar Wall Street , sun nuna cewa kamfanin yana kan hanyar tara asarar miliyoyin daloli a cikin shekaru masu zuwa. Hasashen cikin gida ma ya nuna asarar dubban biliyoyin daloli har zuwa kusan 2028, tare da tsammanin samun riba a cikin dogon lokaci, muddin tsarin kasuwancin ya yi aiki kamar yadda aka tsara.
Sabanin haka, Google da kamfaninsa na asali Alphabet suna fuskantar ɗaya daga cikin mafi kyawun lokutansu dangane da riba. Tare da kudaden shiga na kwata-kwata ya wuce dala biliyan 100.000 da kuma ribar da aka samu a kowace shekara, kamfanin yana da babban riba don saka hannun jari a fannin AI . An sanar da ƙaruwa mai yawa a cikin kashe kuɗi, wanda zai iya kaiwa dala biliyan 93.000 a cikin shekara guda - adadi wanda ke nuna fa'idar albarkatun da kamfanin fasaha ke samu.
OpenAI, wacce Microsoft da sauran manyan masu zuba jari ke goyon baya, ta ci gaba da dogaro da sabbin tsare-tsare na samar da kudade da yarjejeniyoyi na kasuwanci don ci gaba da fadada ta. Duk da cewa ChatGPT ta samu karbuwa sosai, kadan ne daga cikin masu amfani ke biyan kudin rajista, wanda hakan ya tilasta wa kamfanin ya binciko sabbin hanyoyin samun kudaden shiga.
Waɗannan zaɓuɓɓukan sun haɗa da talla , ƙirƙirar ayyukan da ake biya na zamani ga 'yan kasuwa da masu haɓaka kayayyaki, ko hanyoyin da suka fi kawo cece-kuce, kamar barin wasu nau'ikan abubuwan da ke ciki waɗanda, yayin da suke iya jawo hankalin wasu masu amfani, ke haifar da muhawara game da alkiblar samfurin. Tashin hankali tsakanin kiyaye ƙwarewa mai inganci da kuma neman tsarin kasuwanci mai ɗorewa yana ɗaya daga cikin manyan ƙalubalen da ke tattare da "lambar ja."
Haɓaka masu tasowa: Google, Anthropic da yaƙi don kamfanoni
Duk da cewa babban abin da aka fi mayar da hankali a kai shi ne Google, OpenAI kuma tana ganin sauran 'yan wasa suna samun nasara. Anthropic , wanda tsoffin membobin OpenAI suka kafa, kwanan nan ta ƙaddamar da sabbin nau'ikan tsarin Claude , tare da mai da hankali kan inganta ayyukan coding da ofis , manyan fannoni biyu don jawo hankalin abokan ciniki na kamfanoni.
Tsarin Claude Opus 4.5 ya riga ya yi fice fiye da GPT-5 da GPT-5.1 a gwaje-gwajen fasaha da dama, bisa ga ma'auni da aka ambata a cikin jaridu na musamman. Bugu da ƙari, kamfanin yana da'awar cewa yana da abokan ciniki sama da 300.000 na kasuwanci , wanda ke nuna matsayinsa mai ƙarfi a ɓangaren ƙwararru, wanda ke da matuƙar muhimmanci a Turai da Spain, inda kamfanoni ke neman mafita na AI waɗanda ke haɗawa cikin ayyukan aikinsu ba tare da wata matsala ba.
Kamfanin Anthropic yana kuma la'akari da fara bayar da tallafin jama'a (IPO) , wanda zai iya kaiwa ga kimantawa mai yawa da kuma samar da babban tallafi na kuÉ—i don ci gaba da saka hannun jari a cikin ababen more rayuwa da ci gaba. Idan ya cika sharuÉ—É—an da ake tattaunawa a yanzu, aikin zai sanya shi a matsayin É—aya daga cikin manyan 'yan wasa a kasuwar fasaha ta duniya a cikin shekaru masu zuwa.
A wannan mahallin, matakin OpenAI na kare matsayinta tare da ChatGPT shi ma yana da wani fanni na kasuwanci: yana da nufin hana kamfanonin da ke dogaro da fasaharta a halin yanzu ƙaura zuwa wasu hanyoyin da suka fi dacewa da aiki ko kuma sharuɗɗa masu amfani. Saboda haka, ana fafatawa tsakanin masu amfani da ƙarshen da abokan cinikin kamfanoni.
A halin yanzu, wasu kamfanoni kamar xAI da Meta suma suna ci gaba da inganta samfuran su, kodayake tasirin su kai tsaye akan ChatGPT da Gemini, a yanzu, bai kai na Google da Anthropic ba. Sakamakon shine yanayin yanayi daban-daban wanda kiyaye jagoranci ke buƙatar ƙirƙira da sauri.
ChatGPT azaman kayan aikin yau da kullun da rawar Turai
Duk da ƙalubalen, ChatGPT ta kasance mataimakiyar tattaunawa da aka fi amfani da ita a duniya. Masu amfani a Spain da sauran ƙasashen Turai suna amfani da ita ba kawai a matsayin wani nau'in "injin bincike mai ci gaba ba," har ma a matsayin abokin aiki , mataimakin karatu, kayan aikin tallafi na ƙirƙira, ko ma a matsayin kayan aikin taimako na sirri a rayuwarsu ta yau da kullun.
Wannan yaɗuwar wannan tsari yana nufin cewa duk wani muhimmin sauyi a cikin aikinsa—ko da kuwa mafi kyau ne ko mara kyau—yana da tasiri kai tsaye ga miliyoyin mutane da kamfanoni marasa adadi waɗanda suka haɗa chatbot ɗin cikin tsarin aikinsu. Shi ya sa saƙon Altman ya jaddada ƙarfafa saurin ChatGPT, amincinsa, da ikonsa na magance tambayoyi masu sarkakiya waɗanda suka wuce tambayoyi masu sauƙi na bayanai.
Inganta fasalulluka na keɓancewa wani muhimmin batu ne, musamman ma a kasuwar Turai, inda masu amfani ke ƙara fahimtar yadda fasaha ke daidaitawa da abubuwan da suke so ba tare da mamaye sirrinsu ba. Daidaita martani ga mahallin, koyo daga hulɗar da ta gabata, da kuma bayar da ƙwarewa mai amfani da ta musamman su ne abubuwan da za su iya bambanta kamfanoni daga masu fafatawa.
OpenAI ta san cewa idan tana son ci gaba da jagorantarta, dole ne ta daidaita kirkire-kirkire da aminci , a cikin yanayin da ƙa'idodin Turai kan fasahar kere-kere da kariyar bayanai za su buƙaci ƙarin bayyanannu da iko kan amfani da waɗannan tsarin. Matsin lambar ba wai kawai yana zuwa daga wasu kamfanoni ba, har ma daga masu kula da harkokin mulki da kuma jama'a masu ilimi da ke ƙara samun ci gaba.
Gaskiyar cewa Altman ya ba da umarnin yin tarurruka na yau da kullun tare da manyan ƙungiyoyi kuma ya ƙarfafa ƙaura na ɗan lokaci a cikin gida yana nuna cewa kamfanin yana neman sakamako mai ma'ana a cikin ɗan gajeren lokaci, amma kuma yana shimfida harsashin ci gaban babban samfurinsa, tare da mai da hankali kan kasuwar duniya da yankuna musamman waɗanda ke da alaƙa da waɗannan canje-canje, kamar Tarayyar Turai.
Matakin OpenAI na kunna "lambar ja" yana nuna yadda tseren basirar wucin gadi ya zama marathon , inda fa'idar jiya za ta iya ɓacewa cikin 'yan watanni. Tare da Google ya rufe gibin godiya ga Gemini 3, Anthropic yana samun matsayi a ɓangaren kasuwanci, da kuma hauhawar farashin kayayyakin more rayuwa, kamfanin Sam Altman yana neman ƙarfafa rawar ChatGPT ta hanyar ƙarfafa ingancinsa, saurinsa, da kuma keɓancewa, yayin da yake ajiye wasu ayyuka na ɗan lokaci don mai taimaka masa wanda ya sanya shi a tsakiyar yanayin fasaha.