Juyin Halitta Facebook Tun lokacin da Mark Zuckerberg ya kirkiro shi yana da ban mamaki. A farkonsa a matsayin cibiyar sadarwar jama'a ta jami'a, Facebook ya rikide zuwa dandamali na duniya wanda ba wai kawai yana haɗa abokai da dangi ba, amma ya kafa kansa a matsayin ɗaya daga cikin mahimman kayan aiki don ci gaba. eCommerce da kuma kiri.
A cika shekaru goma, Julien Meraud ne adam wata, Daraktan Kasuwanci na dandamali Rakuten.com, rabawa Mabuɗin shawarwari don masu siyarwa don haɓaka fa'idodin Facebook a cikin dabarun su kuma suna nunawa a kan makomar eCommerce da sadarwar zamantakewa a cikin shekaru goma masu zuwa.
Ta yaya 'yan dillalai za su Iya Amfani da Damar Facebook
# 1 - Nuna darajar alkawari
Julien Meraud ya jaddada mahimmancin kwatankwacinku a matsayin mataki na farko don samar da haɗin gwiwa tare da mabukaci. Koyaya, dole ne wannan hanyar haɗin gwiwa ta ci gaba. A cewar Meraud. "Mataki na gaba shine a sa su shiga cikin abubuwan ku kuma ku nuna musu darajar kasancewa a cikin 'kulob' ɗin ku." Magoya bayan da aka tsunduma cikin hulɗa akai-akai tare da alamar, wanda ke sanya shi mafi kyau a cikin labaran labarai, yana ƙara ganin sa kuma ya isa ga sababbin masu sauraro.
Don haɓaka wannan alƙawarin, Meraud ya ba da shawarar yin amfani da shi abubuwan ƙarfafawa kamar bayarwa kyauta, rangwame na keɓance ko gasa. Waɗannan ba wai kawai suna motsa mu'amala ba, har ma suna motsa membobin jama'a don ɗaukar mataki, kamar ziyartar gidan yanar gizon ko yin sayayya.
#2 - Ku bi al'ummar ku kamar abokan ku
Maimakon yin amfani da dabarun tallace-tallace masu tayar da hankali, Meraud ya ba da shawarar ɗaukar Facebook a matsayin sarari don nuna hali hali da haɓaka dangantaka ta kud da kud da mabiya. Don cimma wannan, wasu mahimman shawarwari sun haɗa da:
- Buga abubuwan da suka dace da nishadantarwa wanda ke inganta aminci ga magoya baya.
- Zaɓi abubuwan gani da ban sha'awa, kamar hotuna da bidiyo waɗanda ke da yuwuwar a iya rabawa ko'ina.
- Kula da cewa abubuwan da ke ciki koyaushe sun cancanci rabawa, tabbatar da hakan suna ƙara darajar.
#3 - Haɓaka kyakkyawan sabis na abokin ciniki fiye da kantin sayar da ku
Facebook ya fi tashar tallace-tallace; Hakanan kayan aiki ne mai mahimmanci don sabis na abokin ciniki. A cewar Meraud. "Ikon da isar wannan hanyar sadarwar yana nufin cewa sadaukarwar sabis na abokin ciniki dole ne ya kasance daidai." Don sarrafa gunaguni da warware matsalolin yadda ya kamata, bada shawara amsa da sauri ga masu amfani, zai fi dacewa ta hanyar saƙo na sirri, don kiyaye abubuwan da suka faru daga sararin samaniya.
Nagartattun fasalolin Facebook don masu siyarwa
Matsayin Facebook a matsayin dandalin eCommerce bai iyakance ga hulɗar zamantakewa ba, amma yana ba da kayan aiki na musamman kamar:
- Shagunan Facebook: Magani don samfuran ƙirƙira zane-zane na kama-da-wane kai tsaye akan hanyar sadarwar zamantakewa.
- Kasuwa: Mafi dacewa don haɗawa tare da masu amfani a takamaiman wurare, suna ba da samfuran yanki.
- Tallace-tallacen Facebook: Manyan kayan aikin don rarrabuwar masu sauraro da kamfen mai tasiri.
Hasashen na shekaru 10 masu zuwa
A cewar Julien Meraud, samfuran da suka yi nasara a cikin shekaru goma masu zuwa za su kasance waɗanda suka cimma nasara zurfin fahimtar al'ummar ku na Facebook. Bayanan ciki na Rakuten ya nuna cewa ziyarar abokin ciniki na Facebook sun fi 40% daraja fiye da matsakaicin ziyarar gidan yanar gizo.
Meraud ya ce "Ka yi tunanin samun damar shiga cikin al'ummarka ta hanyar lada na musamman, kamar rangwame da tayi na keɓaɓɓu dangane da hulɗar su," in ji Meraud. "Wannan na iya fassara zuwa shirye-shiryen aminci masu fa'ida ga masu siyarwa."
Facebook ba kawai zai zama tashar tallace-tallace ba, amma kayan aiki don gina dangantaka na dogon lokaci tare da masu amfani, fahimtar abin da ke motsa su da kuma yadda za a ba su samfurori da ayyuka a lokacin da ya dace.
Hanyoyin sadarwar zamantakewa suna ci gaba da samun shahara, don haka yin fare akan dabarun sada zumunci a Facebook zai iya yin bambanci tsakanin nasara da tashe-tashen hankula ga kowane dillali. Damar ba su da iyaka, kuma kawai abin da ya wajaba shine tsarin da aka tsara da kuma mai da hankali ga mai amfani.